Halftime’s logo captures the spirit of a modern, upscale sports and hookah lounge with bold sophistication. Centered within a classic badge-style emblem, the design features a custom hookah line illustration cleverly integrated with a football element, a visual nod to the bar’s dynamic fusion of sports culture and social relaxation. The initials "HT" are subtly woven into the hookah, reinforcing brand recognition.

The rich, warm bronze tone against a deep black background evokes a sense of luxury and exclusivity while the intricate border detailing adds a layer of craftsmanship and tradition. The strong, confident typography of "HALFTIME" ensures instant clarity and impact.

Overall, the Halftime logo is a bold statement of identity: premium, stylish, and energetic — perfectly crafted for a space where passion for the game meets elevated social experiences.

To ensure Halftime’s new identity stays consistent across every platform and touchpoint, we developed a comprehensive brand guidelines document.

This guide outlines the correct use of the logo, color palette, typography, imagery, and brand voice, providing clear instructions and best practices for both print and digital applications.